Portfolio / O Takis Fish Market
O Takis — logo design for an aquaculture products store
A retro logo for a fish shop in Aigio, inspired by old Greek cinema and the historic street the shop stands on.
What I did
- Logo design
- Logo variations
- Business cards
- Illuminated signage
The approach
The location did the briefing: a historic market street that people remember fondly. The typeface answers it with the feel of an old cinema title card.
A diving fish tail keeps the mark literal enough to be understood at a glance from the pavement.
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