Portfolio / O Takis Fish Market
O Takis — logo design and branding for a fish market in Aigio
Logo design and branding for a fish market on the historic Ermou street in Aigio: a retro wordmark inspired by old Greek cinema, with a diving fish tail and a nostalgic blue-green palette.
What I did
- Logo design
- Corporate identity
- Business cards
- Illuminated signage
- Billboard & roll-up advertising
- Price tags & labels
- Print material
The approach
The shop sits on Ermou street, a road with real meaning for the local market and a romantic, nostalgic feel when people talk about it. That memory set the direction: a retro typeface drawn from old Greek cinema.
A fish tail sinking into the water was added as a direct, instantly readable reference to the trade, and the palette came from the blue-green of an old postcard.
Need a brand people remember?
Tell me about your project and I'll reply within one business day.
Get in touch