Lucybeau — lettermark logo for a cosmetics and lingerie company

A geometric lettermark for a cosmetics and lingerie brand: the L stands as a column, the B rises like a sun.

What I did

Logo design
Logo monogram mark
Wax seal stamp
Print advertisement & flyer design
Logo applications

The approach

Beauty is governed by geometry and symmetry, so the mark was built from the initials with both in mind.

The L is drawn as a column — stability and endurance — while the B rises like a sun, communicating love, hope and safety to customers choosing an intimate product.

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