Portfolio / Homidoo
Homidoo — logo design with a double symbolism
Logo design for an online store of home and electrical appliances: a five-pointed star that doubles as a minimal, almost geometric dog figure.
What I did
- Naming
- Logo design
- Logo variations
- Branded packing tape
The approach
The brief asked for a mark that could carry two meanings at once. A five-pointed star stands for knowledge and guidance; read again, the same shape becomes a minimal dog figure — friendliness, loyalty and trust.
Both readings serve a young brand entering a very competitive market, and both survive being scaled down to a favicon.
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