Portfolio / Homidoo

BrandingLogo DesignGraphic Design

Homidoo — naming and branding for an online home department store

Naming and branding for a new online department store with more than 40,000 products for the home — an invented name, a dual-meaning logo and a complete brand system.

Homidoo — naming and branding for an online home department store

What I did

  • Naming
  • Logo design
  • Logo colour variations
  • Corporate identity
  • Packaging labels & stickers
  • Packaging boxes & bags
  • Wrapping paper pattern
  • Branded packing tape
  • Pin badges
  • Print material

The approach

The name was invented from home + I + do, with the last syllable stretched into an echo that adds humour and warmth. Homidoo is everything the brand does for a home: decorate, equip, light, secure, refresh.

Expertise, knowledge and friendly service were the values to communicate, so the identity was built to feel approachable while still standing up next to much larger competitors.

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