Portfolio / Hometools
Hometools — logo design for a tool store in Aigio
A logo for a hardware and tool store, with a spanner hidden in the negative space of the letter e.
What I did
- Logo design
- Business cards
- Wrapping paper & pattern design
- T-shirt design
- Packaging box
The approach
Tools need a symbol everyone recognises instantly, so a spanner was drawn into the negative space of the letter e.
The mark stands on its own without the wordmark, and keeps its meaning at small sizes and in black and white.
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