Portfolio / Desire Gateau
Desire Gateau — logo, illuminated sign and branding for a patisserie
Logo design for a patisserie whose French name means "the dessert you desire" — the name is decorated with piped cream, then applied to an illuminated sign built on the golden ratio.
What I did
- Logo design
- Logo colour variations
- Illuminated sign design & production supervision
- Bi-fold leaflet design
- Product catalogue design
- Product photography
The approach
The name is French for the dessert you want, so the letters were "piped" with pastry cream. It broke the monotony of the wordmark and made the logo look good enough to taste.
The illuminated sign was drawn at 1:10 and proportioned with the golden ratio, so the mark sits in harmony with the sign and the sign with the shopfront. An aluminium frame was router-cut to the shape of the logo and filled with internally lit plexiglass letters, so only the design itself glows after dark.
Need a brand people remember?
Tell me about your project and I'll reply within one business day.
Get in touch