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Dalis Leather — branding for a third-generation leather goods store

Full branding for an online leather goods store from a family with three generations in shoemaking: retro logo, corporate identity, print material and merchandise.

Dalis Leather — branding for a third-generation leather goods store

What I did

  • Logo design
  • Corporate identity
  • Business cards & discount coupons
  • Roll-up stand banner
  • Packaging labels
  • Screen-printed t-shirts
  • Website & mobile design
  • E-commerce product photography

The approach

Three generations of shoemaking went online in 2014 with a promise of genuine Greek handmade leather goods, real stock and fast delivery anywhere in Greece and Cyprus.

The identity was designed in a retro style to match that history, then carried through cards, coupons, packaging labels, a roll-up banner for the physical store and printed shirts — everything a new online brand needs to look established from day one.

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