Portfolio / Brownt's Cafe

BrandingLogo DesignGraphic Design

Brownt's Cafe — logo & identity design in Argos

A retro colour scheme, a custom wordmark and a full identity system for a neighbourhood coffee shop — from the name itself to the cups people carry out the door.

Brownt's Cafe — logo & identity design in Argos

What I did

  • Naming (brand name & tagline)
  • Logo design
  • Logo colour variations
  • Icon and identity pattern design
  • Business cards
  • Menu design
  • Work apron design
  • Packaging design (cup, mug)
  • Wrapping paper design
  • Merchandise (pillow)

The approach

The cafe needed a name and a face before it needed anything else. The wordmark was drawn around a retro palette that feels warm at any size, then extended into a pattern that carries the brand across every surface.

From the printed menu to the takeaway cup and the staff apron, each application was designed so the identity stays recognisable in a busy street and in a customer's hand.

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