Portfolio / Biotherapy

Graphic Design

Biotherapy — label design for a range of herbal tinctures

Label design for a herbal tincture range: a composition of many elements per product, built to communicate quality at a glance on the shelf.

Biotherapy — label design for a range of herbal tinctures

What I did

  • Label design
  • Range system across products
  • Botanical illustration
  • Print supervision
  • Material selection

The approach

Packaging shapes the perceived value of a product. Unlike a logo, a label is a composition of five, ten or more design elements that all have to work together — and repeat across a whole range.

The system was built so each tincture is instantly identifiable while the range still reads as one family on the shelf.

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